Art Museum of Rio and Universidade Candido Mendes open unpublished MBA Management Museums Open to the Public Lecture by Adriane Constante
UNIVERSITY Candid MENDES – UCAM – LAUNCHES UNIQUE MBA IN MANAGEMENT OF MUSEUMS IN PARTNERSHIP WITH ARTS MUSEUM OF RIO (MAR)
SERGIO SA Pig, MUNICIPAL SECRETARY OF CULTURE, E ANGELO OSVALDO, THE PRESIDENT IBRAM (BRAZILIAN INSTITUTE OF MUSEUMS) OPEN TODAY, WEDNESDAY, 27, ÀS 17H, SCHOOL LOOK AT SEA - RIVER MUSEUM OF ART, The MBA FIRST MANAGEMENT OF MUSEUMS, WITH FREE ADMISSION AND OPEN TO THE PUBLIC. BUREAU OF PRESENTATION OF COURSE BILL STILL IN THE PRESENCE OF CULTURAL DIRECTOR OF THE SEA, Paulo Herkenhoff, The Coordination academic and president of UCAM ABGC, KÁTIA DE MARCO AND THE COORDINATOR OF CONTENTS ABGC, ROSANE OAK.
Invitation of the Event:
The University Candido Mendes (UCAM), recognized for excellence in their graduate courses, MBAs, open Registration for an innovative course graduate sensu lato in the format Master Business Administration (MBA): Management of Museums. Classes will be taught by professionals with great academic excellence and market experience. Seminars complement the learning, through sharing the experience of guests from Brazil and abroad. There are 11 years UCAM began a successful partnership with Brazilian Association of Cultural Management (ABGC) and, since then, have heard the market and designed curricula to meet these demands and offer new opportunities for people who wish to embrace new careers. The first course in this format, Cultural Management, has become a reference among the executive producers and paved the way for many other.
NO Am Management of Museums is also a pioneer and hopes to fill another growing gap in the market: skilled professional to plan, manage and ensure the sustainability of museums. In the last decade the sector has grown significantly - are now over 3 thousand institutions in the country -, reinforcing the growing demand for specialization and professionalization of job boards. The course has partnered with Art Museum of Rio - SEA, that allow students to observe a cultural facility operated through a platform, picture on the new reality of cultural administration. The MBA is directed to public and private managers, professionals working in museums, centers of culture and heritage, areas as well as multidisciplinary Cultural Management, Cultural Production, History, Comunicação, Marketing, Social Sciences and other.
“Museums are spaces that were renewed in their social mission and institutional, going far beyond its original role of preserving the memory. Currently have become privileged spaces of encounter and locus of cultural action in all its magnitude, met art, innovation, knowledge, Entertainment, sustainability and citizenship”, highlights the coordinator of the academic year, Katia de Marco.
“The paradigm shift that occurs in contemporary museums today is the focus on people; by this research are important public, to know who the audience is going and what does not go to the museum. Communication strategies are increasingly important to maintain this public informed and connected; hence the importance of using social media, attracting young audiences, connecting other segments and age groups, capturing opinion and trends”, bet the coordinator of contents, Rosane Carvalho. To ela, management is another key point to seek sustainability of museums, are public, private or model intermediate of Social Organizations. “The three models need to communicate well with the public to generate a virtuous circle. The more public, more revenue from ticket sales and in store, restaurants and services; greater public visibility, what matters to companies (to add value to your corporate image by associating the museums success), greater number of partners contributing associations of friends, both individuals and sponsors, and so on.”
What this MBA Management of Museums intends to teach is to create this virtuous circle in administering Museum, an institution that today is the anchor for the revitalization of degraded areas in cities, anchor of identity and identification with the local and international public. Never grew up like many museums now, no country, in Rio de Janeiro (Museum of Tomorrow, MIS in Copacabana, MAR, and other) and abroad. That this phenomenon is? Museum that was once synonymous with old stuff, saved, last, now has a meaning transformation, innovation, to rethink the place, the community where it is inserted, give voice to citizens, and communicate beyond their physical existence.
The president of Brazilian Institute of Museums (IBRAM) Angelo Osvaldo minister to inaugural lecture on 27 August, at 17 hours, no MAR (Praca Maua, 5 - Center), which will be open to the public with free admission and. Classes begin on 10 September, always on Mondays and Wednesdays from 18.30 to 21.30.
More information and registration in www.abgc.org.br
Hours: 360 h
Duration: 21 months
27 August 2014, 17 hours - classroom inaugural, no MAR
10 September - class integration
15 September - start of regular classes
Days and times: Mondays and Wednesdays, das 18h30 às 21h30
Local: Campus Center - Meeting Street, 10 / sl 616 - Centro - Rio de Janeiro
Academic coordinator – Katia de Marco - Bachelor of Social Science and Master of Science in Art from Universidade Federal Fluminense. It is an independent curator and member of Brazilian Association of Art Critics - ABCA. He founded and chairs the Brazilian Association Cultural Management - ABGC and is academic coordinator of the Graduate Program in Cultural and Social Studies - PECS, University Candido Mendes, where he also coordinates the MBA in Cultural Management, MBA in Economics and Creative Cities, MBA in Management of Museums, MBA in Environmental Management and a Postgraduate Diploma in Cultural Production. It is the project manager Dialogue Café Rio, UN / UNAOC / UCAM and is also Director of Antonio Parreiras Museum SMU/SEC/RJ.
Content Coordinator – Rosane Carvalho – It museologist and public relations 30 years of experience in the communication area museums, having worked in Promemoria National Foundation, the Museum of the Republic and Museu Histórico Nacional. It concursada Professor of Public-Media Relations in UERJ. Master and PhD in Information Science at IBICT / UFRJ and Post PhD at the Graduate Program in Museology and Heritage UNIRIO / MAST. As a Fulbright Scholar Committee and CAPES a specialization in Communication and Marketing at major museums in the United States. Since 2011 is consultant Roberto Marinho Foundation where he coordinates the Museum Plan for construction and implementation of the New Museum of Image and Sound in Rio de Janeiro and 2013 conducted for this Plan the Museum Foundation of the Palace of Frevo in Recife. Still 2013 was elected president of the Association of Friends of the Museum in Niterói Antonio Parreiras. His field of research is to communicate with the public museum and the Museum as a Communication System, powerful channel of communication of cultural content to the public, which has its specifics and a huge symbolic meaning.
A Dois Comunicação: Anna Accioly [J.P 19.940 RJ]
(21) 2508.8900 / 98676-2712 – firstname.lastname@example.org
Anna Accioly (21) 98616-6688 – email@example.com
Ana Redig (21) 99645-2058 – firstname.lastname@example.org
Carolina Oliveira (21) 98351-1224 – email@example.com
Spokesperson for the SEA:
Approach Comunicação Integrada
Adriane Constante – Customer
(21) 3461-4616 – extension 179