Home / Art / Alliance Française and #MUSEUdeMEMES present #SeMeme – Memes Week with various cultural activities related to the universe of memes

Alliance Française and #MUSEUdeMEMES present #SeMeme – Memes Week with various cultural activities related to the universe of memes

The programming is free on the YouTube of the Alliance Française Brazil and offers to the public, a series of videos of popular social-themed memes, in addition to Meme Language workshops, organized by researchers from the #MUSEUdeMEMES project, of the Fluminense Federal University, Rio de Janeiro (UFF).

A Week two Memes takes place throughout the month of November and is part of the November Digital, project in partnership with the French Embassy and the Institut Français for the discovery and dissemination of digital media and new technologies around the world.





A Aliança Francesa and the #MUSEUMS offer the public to #SeMemeWeek two Memes, an action dedicated to spreading the language of memes, present in digital culture, widely used in social media and how they fit into intercultural issues. A #SeMeme will have several activities throughout the month., always uniting Brazil and France in debates related to the universe of memes.

The programming is free and offers to the public, the Social-Themed Popular Meme Video Series, in addition to Meme Language workshops, organized by researchers from the #MUSEUdeMEMES project, of the Fluminense Federal University, Rio de Janeiro (UFF).

Of the day 8 to 13 November the series of 6 (six) videos, one per day, on the YouTube channel of the Alliance Française Brazil, with popular memes linked to important and current social themes. The videos are presented by the French meme producer and youtuber, Jeannot Nymouce and a guest researcher of the #MUSEUdeMEMES Project, from UFF. Topics like, regionalism, territorialities, gastronomy, reality shows, expressions, visual arts, activism, fiction movies, TV series, feminism and sport, present in the videos, will be available to the public to show that the meme, beyond humor it is a game that stimulates reflection on facts of contemporary culture. The age rating of the videos is 10 years.

To finish programming #SeMeme, two free language workshops of the two hour long memes. The first takes place on the day 11 November, to 18 hours, through the Zoom platform and will be taught by William Poppolin and Luiza Mello, of #MUSEUMofMEMES. The second workshop will take place in person, on 18 th November of 2021, at 18h, in the French Alliance of Botafogo and will be organized by Dandara Magalhães and Natalia Dias, of #MUSEUMofMEMES. To participate in one of the workshops, interested parties should enroll in:
docs.google.com/forms/d/e/1FAIpQLSctequzQjO_-5Lfk9shvKdVpAeJzV1bd6Hy3eS5O8lVM_ZVcQ/viewform

The Linguagem dos Memes workshop is aimed at high school to graduate students, education and communication professionals interested in the universe of memes. The workshop will present a brief genealogy of memes until entering the world of internet memes. From there, the workshop takes on an interactive character presenting the different languages ​​that internet memes are built, in order to understand how these products are implemented in communication strategies or in edu-communication practices.

The MUSEUdeMEMES website (museudememes.com.br) was opened in 2015 and aims to promote a diversified collection of Brazilian memes or memes that circulate in Brazil. In this perspective, #MUSEU's scientific research aims to assist in the construction of bibliographical references and theoretical-methodological studies, as well as fostering debate on themes related to the universe of memes.

The #MUSEUdeMEMES Project becomes crucial in a context whose communication is increasingly digital and fleeting. As internet memes are a compact way of transmitting a set of information, #MUSEUM becomes not just a collection space, but also to promote this language, from the model office, enabling academic workshops and seminars, and also school agency, producing technological innovation projects. To find out more, visit our website and get lost in the world of memes!“, says Natalia Dias, researcher in communication linked to the Communication Research Laboratory, Political Cultures and Collaboration Economy, coLAB-UFF, and member of #MUSEUdeMEMES.

A Week two Memes is part of November Digital, project of Institut Français for the discovery and dissemination of digital media and new technologies around the world.

Check out the schedule and the #SeMeme video series “Semana do meme”

08/11 – Day 1

Memes and regionalism, com Jeannot Nymouce

In this introductory video, Jeannot Nymouce talks about the relationship between memes and French regional culture. The importance of the number of departments in internet users' digital pseudonyms, to Neurchis groups on Facebook, that highlight regional clichés, going through “the Zermi of 92” and their remixes. Thus, we are looking for the history and actuality of some French-speaking memes.

Jeannot Nymouce analyzes internet memes in YouTube videos, Since August 2014. No programa “Mèmons-Nous!”, it analyzes the history and journey of famous memes and their impact on web culture.

Memes and Territorialities, with Beatrice de Melo

Thinking about how memes can unite or separate a group; how they can be used to recognize a group, or even how they can be used in contexts other than the original is the proposal of the video memes and territorialities, thinking especially for the #SeMEME.

Beatrice de Melo is a Scientific Initiation Scholar at #MUSEUdeMEMES, student of Media Studies at Universidade Federal Fluminense (UFF) and member of the Communication Research Laboratory, Political Cultures and Collaboration Economy (et al – UFF).

09/11 – Day 2

memes and reality shows, with Luiza de Mello Stefano

Most of the participation of reality TV viewers is crossed by the intense production and circulation of memes on digital platforms. In this video, we commented on some memes created by fans of the Big Brother Brasil program and their main characteristics. The objective is to reflect on the consumption processes of television products in contemporary times. Check!

Luiza de Mello Stefano is a PhD student in Communication at the Fluminense Federal University (PPGCOM-UFF). He is a member of the Communication Research Laboratory, Political Cultures and the Economy of Collaboration (coLAB-UFF) and the research group Televisions (UFF). His areas of interest include television studies., reality shows, digital culture and memes.

Memes and gastronomy, com Jeannot Nymouce

In this second video, Jeannot Nymouce talks about memes related to French gastronomy and some great personalities. When food feeds memes, Big Bosses Become Stars Of YouTube Videos And The Famous Baguette shines on the internet! with a bonus: the recipe for Quiche Lorraine! Is that you, says “Pain au Chocolat or Chocolatine”?

10/11 – Day 3

memes and expressions, com Jeannot Nymouce

In the third video, Jeannot Nymouce talks about French expressions popular on the Internet. “A language course? Sea it and crazy! I didn't come here to suffer ok? OSEF, I prefer to play my Morpeug OKLM!” If you don't understand any of these sentences, do not worry, the question will be quickly answered in the video..

Memes, right and LGBTQI+, with and William Popolin

When we think about memes and expression, we can understand these artifacts as pieces mobilized to express repudiation or support for the LGBTQIA+ community. Have you ever thought that internet memes can contribute to the construction of an identity or, then, unite people politically?

Guilherme Popolin is a journalist and a PhD student in Communication at PPGCOM/UFF. He is a researcher associated with the Communication Laboratory, Political Cultures and Collaboration Economy (coLAB / UFF) and to #MUSEUdeMEMES. Study political internet memes, the Brazilian right and the LGBTQIA+ population, from the perspective of political communication.

11/11 – Day 4

memes and activism, with Dandara Magalhães

Memes are not always funny, you knew? In this video we talk a little about the relationship between memes and politics and how this genre has been inserted in social movements or adopted by government. Several nation states are still trying to understand how memes fit into each country's freedom of expression issues. Come learn a little more about memes and activism!

Dandara Magalhães is a doctoral student at the Post-Graduate Program in Communication at the Fluminense Federal University and holds a master's degree from the same institution.. Your research is related to politics., censorship, mood, and digital media. She was an extension fellow between 2014 and 2016 and has been working in the #MUSEUdeMEMES project since 2014.

Meme and visual arts, com Jeannot Nymouce

in the fourth video, Jeannot Nymouce talks about French graphic art, of memes from works by artists and painters of past centuries and contemporary French-Belgian comics. From Bayeux Tapestries to Martine Covers, passando pelos quadros by Jacques Louis David and Joseph Ducreux, not forgetting the many memes about Tintin!

12/11 – Day 5

Memes, fiction movies, com Jeannot Nymouce

In the fifth video, Jeannot Nymouce talks about memes inspired by characters from popular Francophone fictions, both no cinema and no YouTube. Two memes about Kaamelott to memes about US 117, going through the bad dubbing of “Hitman the Cobra”, not forgetting the cultured teddy bear of “Good night little ones” and from David Goodenough of “Play Attic”.

Memes and TV series, with Daniel Rios

Thinking of memes as an inside joke is to diminish the importance of this media artifact for identity construction. By analyzing memes and the TV series fan community, in this video we talk a little about how people make sense of memes, assisting in the media consumption experience.

Daniel Rios is a doctoral candidate in the Post-Graduate Program in Communication at the Fluminense Federal University and a Master in Communication from the same institution. He is a researcher associated with the TeleVisões research groups (UFF) and to the Communication Laboratory, Political Cultures and Collaboration Economy (coLAB / UFF). His areas of interest consist of television studies and streaming platforms, serial narratives and fan culture and meme circulation.

13/11 – Day 6

Memes and Feminism and Sport, with Letícia Sabbatini

It is possible to relate internet memes, sports and the fight for women's rights? In this video, we will answer this question, demonstrating how memes are not just for sharing jokes with friends, but also to demand changes and/or oppose them. From a series of examples, this video explains, then, how memes can also be fighting tools.

Letícia Sabbatini is a Master's student in Communication at Universidade Federal Fluminense (PPGCOM-UFF). Integrates the Communication Research Laboratory, Political Cultures and the Economy of Collaboration (coLAB-UFF), in addition to the #MUSEUdeMEMES team, where you collaborate as a website content editor. Her areas of interest include agendas related to feminist digital activism, chatbots and genre.

memes and sport, com Jeannot Nymouce

In the last video, Jeannot Nymouce talks about the relationship between French memes and sport, mainly football. Zidane's ball pass to Pessi, passing through parkour, without forgetting the Tour de France!

About #MUSEUdeMEMES

A #MUSEUMS is an extension project linked to the Media Studies course, of the Fluminense Federal University, Rio de Janeiro. The #MUSEUM is part of one of the activities of the Communication Research Laboratory, Political Cultures and Collaboration Economy – the coLAB-UFF.

The #MUSEUdeMEMES site was opened in 2015 and aims to promote a diversified collection of Brazilian memes or memes that circulate in Brazil; from the perspective of scientific research, the #MUSEUM aims to assist in the construction of bibliographical references and theoretical-methodological studies, as well as fostering debate on themes related to the universe of memes.

In 2019, #MUSEUdeMEMES held the exhibition The politics of memes and the memes of politics, at the Museum of the Republic, Catete Palace, in Rio de Janeiro. The exhibition ran between May and September, being extended twice, due to blockbuster.

About the Alliance Française

Completing 136 years of activities in Brazil, the French Alliance is a reference in the language and, no doubt, the best-known institution in the world, when it comes to the spread of the French language and Francophone cultures. Has, currently, more than 830 units 132 countries, where they study about 500.000 students. In France, it has schools and cultural centers for foreign students. Brazil has the world's largest network of French Alliances with 37 associations and 68 units.

It is the only institution in Brazil authorized by the Embassy of France, to apply the tests that give access to international diplomas DELF and DALF, recognized by the French Ministry of National Education. The Alliance Française is also official examination centre for international testing validity of two years TCF (The French Knowledge Test) TEF and Canadian (Assessment Test of

French) and the national test valid for one year Capes (recognized by agencies CAPES and CNPq MEC).

This year, in celebration of its 135th anniversary, the French Alliance will have lot of news. Amongst them, the change in teaching method, that will bring greater dynamism to the classrooms, with digital tools and current content on all French-speaking culture, transforming lessons into real centers of debate of ideas and collaborative learning.

SERVICE:

#SeMeme – Week two Memes – series of videos

From: 8 to 13 November – Series of short videos featuring popular social-themed memes

Local: YouTube of the Alliance Française Brazil.

Age rating: 10 years

Programming:

08/11 – Day 1

Memes and regionalism, com Jeannot Nymouce

Memes and Territorialities, with Beatrice de Melo

09/11 – Day 2

Memes and gastronomy, com Jeannot Nymouce

Memes e reality shows, with Luiza Mello

10/11 – Day 3

memes and expressions, com Jeannot Nymouce

Memes, right and LGBTQI+, with and William Popolin

11/11 – Day 4

Meme and visual arts, com Jeannot Nymouce

memes and activism, with Dandara Magalhães

12/11 – Day 5

Memes, fiction movies, com Jeannot Nymouce

Memes and TV series, with Daniel Rios

13/11 – Day 6

memes and sport, com Jeannot Nymouce

Memes and Feminism and Sport, with Letícia Sabbatini

#SeMeme – Meme language workshops with Guilherme Poppolin and Luiza Mello of #MUSEUMofMEMES

Day: 11 November

Time: to 18 hours

Duration: two hours

Local: Zoom platform

Subscription link:
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#SeMeme – Meme language workshops with Dandara Magalhães and Natália Dias, of #MUSEUMofMEMES.

Day: 18 November

Time: 18 hours

Face-to-face event - Local: Botafogo French Alliance

Muniz Barreto, 730 – Botafogo, Rio de Janeiro – RJ, 22251-090

Capacity: 20 people

Subscription link:
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