DIGITAL INSTALLATION POR FRANZ CERAMI
art history and music giants inspire the facilities of Franz Cerami: Leonardo da Vinci, Antonello da Messina, Giorgio Vasari, Artemisia Gentileschi, tiziano Vecellio, are just some of the quotes from Franz Cerami Install the Digital Action Remix Portraits. Inspired by the classic, Cerami chooses to portray famous paintings, modifying the original textures, subjecting them to an original reinterpretation, profane and while respecting, because it highlights its essence. Thus, remix and reinterpret Lady Armin, Apolo e Marsyas, La Maddalena, Giuditta with the head of Holofernes and other art history icons. Cerami investigates their appearance, which attracted the attention over the centuries, trying to guess your thoughts; these eternal faces, it applies digital painting masks, decorative motifs that infinitely replicate in a psychedelic narrative. In this comparison in particular with the old masters, digital rebirth is seen not only as needed, but also impetuous to the viewer. Floating in vacuo, the works are extrapolated from the context of origin and immersed in a contemporary fluid that gives rise to new organisms; on mirror metamorphosis, Figures become projections, in which we see what our unconscious desires and the noise and the fog of rational reality dominate.
A Cerami Art, which is the meeting point of the digital technology and hand painting. Cerami, drawing the installation of photographs with oil and graphite, It takes the work back to paper, an element from which the idea was born and evolved through languages and digital technologies and then returned to its richest natural state and complex. The entire process is articulated, consisting of various techniques and tools that allow its realization. This artistic border is the emblem of the fusion of art and digital technologies that combine and work together, creating paintings 2.0 in perfect harmony with the digital age.
"Pictures are stories waiting to be interpreted. and reinterpreted. I saw pictures. Portraits of Leonardo, Mantegna, Titian, Raffaello. I looked at them for a long time, as we all. I found myself sometimes there. I read those eyes, smiles and mouth, those smiles, that look as direct. I saw things I wanted to tell. I reinterpreted the look that others had seen there 400 years. The person was portrayed? Or maybe he's projecting on the other? ” suggests Cerami.
Art is shaking, reinterpretation, ressignification. The Remix Portraits starts in the past because, como diz Salvatore Settis, “the” classic “always relates not only to the past, but the present and the future vision.
REMIX PORTRAITS SAO PAULO
Com Remix Portraits, Franz Cerami appropriates territory, transforming its architectural elements in their own personal palette. Cerami reinterprets the classics of Italian Renaissance projecting them in the cities: bridges, highways, residential buildings, museums, become places of night raids.
REMIX PORTRAITS São Paulo is:
10 video mapping facilities throughout the city by 4 nights;
projection of a movie 7 'Which tells the animations hand-painted Remix Portraits and night raids in the city of São Paulo;
exposure 10 printed works on paper hanemule with operations in oil and graphite.
The digital installation REMIX PORTRAITS has been exhibited in Yerevan, in Armenia, and Naples. After Sao Paulo, appears in Bangkok and Contemporary Art Biennale in Yerevan, in September.
The union between artistic journey and technology is the focal point of his works: from multimedia and web, it creates global resonance facilities and events. The spectacularity of its projects, oriented to an international audience, derives from a special attention to the details. Artistic Director of Monumedia, Digital Language International Exhibition applied to Cultural Heritages. Teaches rhetoric and storytelling digital stories at the University Suor Orsola Benincasa of Naples. Digital installations of images and interactive lighting projections led him to compare himself with unusual spaces large, fixed with light games, using an improved technology in time. Through its facilities, he managed to highlight the historical aspects, art and culture that are more characteristic of local working in.
IDALIA ITALIAN DESIGN
The IDALIA arrives in Brazil as the first concept store of Centroedile Group, Italian conglomerate with strong 13 integrated stores over 100 outlets to suit all stages of construction, more than 40 years.
Opening in 11 March 2020, the showroom design 500 square meters, located in the prime Alameda Gabriel Monteiro da Silva, has signed Vivian Coser Architects and Alex Hanazaki, the award-winning office Hanazaki Landscaping.
The brand will present the Brazilian market with a portfolio 14 renowned Italian suppliers, where design, technology and sustainability are combined with tradition, Culture and Art.
With collections signed by renowned international designers, as Ronan and Erwan Bouroullec, Konstantin Grcic, Patricia Urquiola, Tokujin Yoshioka, among others, Idalia to offer what is best and most sophisticated to the architecture and decoration market. The product lines have solid value added, high quality raw materials, craftsmanship and aesthetic refinement manufacturing.
Curated by specialists, the selection of suppliers is composed of Fondovalle and Mutina (ceramic coatings), Simas (crockery), Fantini (metal bath), Vismaravetro (cabins and box for bath), Res and Casket (doors and systems), Errelab (resins), Ceboscolor (special inks and paints), Csbth, Novello and grill (bathroom furniture), Brandoni (wall heaters) and Bertocci (Accessories).
To demonstrate the strong cultural identity between Brazil and Italy, the IDALIA brings Franz Cerami for its opening. The artist will display a digital installation Remix Portraits, a video art result of the mapping work with projections of Renaissance images of representative buildings and monuments of Italian culture in São Paulo. Com Remix Portraits, Franz Cerami appropriates territory, transforming its architectural elements in their own personal palette. Cerami reinterprets the classics of Italian Renaissance projecting them in the cities: bridges, highways, residential buildings, museums, become places of night raids. In addition to video, in the exhibition gallery of the store will be exposed 10 printed works on paper hanemule with operations in oil and graphite.
With cultural aspects, the IDALIA intends to continue to contribute as dynamic and creative space and offer rich program of events, art exhibitions and content oriented architecture, design e lifestyle.