Home / Art / ibis WOW: interactive 3D art arrives in São Paulo with an immersive experience of a three-dimensional hotel room

ibis WOW: interactive 3D art arrives in São Paulo with an immersive experience of a three-dimensional hotel room

The work of renowned Kurt Wenner, visiting Brazil for the first time, is available for free to the public at Atrio Jardins at Shopping Eldorado, from 16 to 30 August

What is a WOW experience for you? From this question the journey begins., that will surprise the audience, with three-dimensional installation Kurt Wenner interactive, Pioneer artist in creating 3D pavement art, who has collaborated with NASA. The action is designed by the ibis Styles brand, which is part of the ibis family of the Accor hotel chain. The chosen illustration could not be different: a three-dimensional hotel room, designed based on Kurt's style, that uses techniques of proportion and depth to make the audience feel part of the work. The installation of 7×5 meters per 2,5 in height will be available free of charge for visitation of 16 to 30 August, at Atrium Gardens (ground floor) from Shopping Eldorado, in São Paulo.




3D art allows the public to have an immersion experience, like an offline and analog metaverse. The Artist Kurt Wenner is a pioneer of this technique and has already carried out other actions for large companies such as Disney, Warner, Microsoft, BBC e Universal Studios. His talent has taken him to many places in the world and into space., as he has collaborated artistically with the National Aeronautics and Space Administration – NASA.

This incredible odyssey now arrives in Brazil, stepping for the first time on Latin American soil, with an unprecedented work that guarantees the public a unique experience. The installation will allow several “Instagrammable” photos, functioning as a sample of what it is like to stay at an ibis Styles hotel. “It is an immense pleasure to be invited to participate in an innovative project, specially designed to elevate the ibis Styles brand to a unique context, based on creativity. My intention is to awaken the public eye to the design innovations implemented by the action”, firm Wolf.

With artistic references dating from 1500 and a process based on mathematical concepts, like geometry, the artist builds a dimensional reality of space in perspective and fills it with different shapes from his imagination. “The main feature is the possibility for the public to enter and participate in the image”, tells Kurt Wenner about the work, which will only be revealed on the opening day at Shopping Eldorado.




Created in 2012, the ibis Styles brand has a passion for design and its goal is to make this element accessible to everyone, awakening people's creative spirit with audacity and joy. In addition, is the best-known design hotel brand in the budget segment. Each ibis Styles unit has a unique theme, inspiring and escaping from the obvious. In São Paulo, for example, the guest can discover an aviation-themed decor, at ibis Styles São Paulo Anhembi, a metropolis atmosphere at ibis Styles SP Centro or immerse yourself in Latin American culture, with ibis Styles São Paulo Barra Funda.

For Roberta Vernaglia, SVP Marketing & Accor South America's Digital Strategy, innovation is one of the brands of the group. “The campaign was designed to bring the concept and surprising experience of ibis Styles to the public, breaking the barriers of hosting and translating our DNA, which is connected to design and creativity”, explains Roberta.

Just like 3D floor painting, You have to look beyond and think outside the box. Kurt believes that art is the best tool for visualizing and communicating the world you want to create.. It was not by chance that he was chosen to develop this work., because the artist is one of the founders of this style, that mixes classic elements, street art, optical illusion and a touch of extravagance.

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This is the first time Kurt is invited to an action in Brazil, associating his exclusive work at Shopping Eldorado with the creative and cheerful design that is traditional for ibis Styles. “The creativity territory we wanted to explore in the campaign was challenged to be different and surprising. The Gothic style, we chose him for his repertoire and pioneering 3D interactive arts”, explains Roberta.

About Kurt Wenner

Kurt Wenner is known for creating interactive 3D art. His work has been in more than 30 countries around the world, always with a unique style that mixes the classic, street art and eccentric settings. Throughout his career, he worked at NASA as a space illustrator for his precision and refinement in his look. In the 1980, he went deeper into the studies of great works of art and unraveling the mysteries behind each trait. In addition to 3D floor painting, Wenner's work includes large-scale oil paintings, ceramic murals, sculptures, illusion rooms and architectural design. In 1991, the artist received the Kennedy Center Medallion for his outstanding contribution to arts education and is recognized for being a pioneer in making art interactive.

About Ibis Styles

Creative design and a fun atmosphere are what guests will find at ibis Styles, ibis family brand. With an exclusive design concept, built around a precise theme and a confident, optimistic approach, branded units offer simple hospitality, modern and economical. Friendly staff amaze visitors, making each stay personal and special. couples, families, individual and business travelers are all warmly welcomed in more than 560 ibis Styles hotels with exclusive design, in more than 45 countries. The ibis Styles brand is part of Accor, world's leading hospitality group, which consists of more than 5.300 hotels in 110 countries. The brand also has the ALL – Accor Live Limitless, lifestyle loyalty program offering access to a wide range of rewards, services and experiences.

Service

From 16 to 30 August

Atrium Gardens (ground floor) from Shopping Eldorado – Av. Raheem, 3970 – Pine trees, São Paulo – SP, 05402-600

From 10 am to 10 pm

Free rating Free entry

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