Course will be online from 29 to 31 March and 10% of the amount collected with the registrations will revert to actions and projects of the Association
In the days 29, 30 and 31 March, to ABACT (Brazilian Association of Contemporary Art) will promote the second edition of Marketing and Sales Course for Galleries with the consultant specialized in marketing, sales and e-commerce Alexandre ribenboim. The first edition took place in January and had an excellent adhesion and repercussion among the galleries associated with ABACT. This time, the course will also be open to non-associated galleries and the general public.
Key concepts are covered in the course so that galleries can sell more and generate greater efficiency in creating and managing opportunities, including the following topics: sales funnel processes, attention to customer profile, qualification of opportunities, follow-up, sales tools, goals, indicator panel and, finally, suggestions on how to organize the team, the different marketing and sales roles and supporting information systems.
The course format is virtual, via Zoom, with three meetings of 2 hours each. Optionally, each registered gallery will be able to schedule a private conversation 45 minutes with Alexandre to answer questions and explore particular conditions. 10% of the amount collected with the registrations will revert to actions and projects of the Association.
For more information and registration, access:
Alexandre ribenboim: He is an entrepreneur and consultant specialized in marketing, sales and e-commerce. There are more than 10 years, works for the art market helping galleries to grow and manage their operations.
About a ABACT
A ABACT – Brazilian Contemporary Art Association is a non-profit association whose mission is to expand cultural exchange, promote actions to professionalize and reduce bureaucracy in the market and foster dialogue and education around the contemporary art sector in Brazil.
Created in 2007, currently ABACT represents 58 art galleries, located in several Brazilian states. Among the projects managed by the Association are Art Weekend São Paulo and the internationalization project Latitude - platform for Brazilian art galleries abroad.