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"Discoloration Global Pre Carnival" in Rio Art Museum

Hairdressers invited by artist Alexander Maxwell will platinize hair public. Action on stilts will still plastic pool for participants cool off

Tuesday, 4 February, from 12:00 to 4:00 pm
Free entrance
Free entrance at the "Pardo is Paper" from 10h to 17h

In an atmosphere of revelry, the Art Museum of the river-SEA, under the Institute's management Odeon, and the artist Maxwell Alexander held next Tuesday, day 4 February, intervention "Discoloration Global Pre Carnival". The action is part of the parallel program of the exhibition "Pardo's Paper", Rio individual young painter showing at MAR until May.

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"I paint the hair blond since 2013. As a child already wanted discolor, because it is a strong culture in favela, but my mother never left, He spoke it was bum thing. This has changed a lot when celebrities from around the world have adopted this style. After they took this aesthetic fashion quickly absorbed and became common practice in the slums of Rio de Janeiro, especially before festive days, such as Carnival and New Year ", Maxwell account. Figures platinum hair are recurrent in the artist's paintings born and raised in Rocinha.

For intervention on Tuesday Maxwell invited community barbershop for free discolor your public hair. A plastic pool 3 one thousand liters is also mounted in the SEA stilts for visitors who want to cool. Held twice by the artist - in 2018, in front of the gallery A Gentil Carioca, and end of 2019, in Rocinha - the "Global discoloration" is also a commentary of freedom, a statement of defiance and empowerment against any discrete structure and indiscreet black body trapping.

Discoloration Global pre-Carnival
Date: 4 February
Time: 12h to 16h
Free entrance


Exposure Pardo's Paper: Tuesday to Sunday, das 10h às 17h. Until May 2020.

All entry Tuesdays exhibitions SEA is free.

The Art Museum of the river-SEA

An initiative of Prefeitura do Rio in partnership with Fundação Roberto Marinho, the sea has activities that involve collecting, registration, search, preservation and return of cultural property to the community. Proactive support space education and culture, the museum was born with a school - the School Look -, whose proposal is innovative museological: foster the development of an educational program of reference for actions in Brazil and abroad, combining art and education from the curatorial program that guides the institution.

The sea is managed by the Odeon, a social organization of culture. The museum has the Globe Group as maintainer, the Equinor as sponsor and master Itaú and IRB Brazil RE as sponsors through the Federal Law on Cultural Incentives.

The School of the look has the support of Icatu Seguros and Machado Meyer Lawyers via Federal Law on Cultural Incentives. The SEA also has the support of the State Government of Rio de Janeiro and realization of the Ministry of Citizenship and the Federal Government of Brazil, by Federal Law for Promotion of Culture.

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