Dried Flowers Gain Strength in Décor and Drive Billion-Dollar Global Market

With long-lasting durability and sustainable appeal, the use of dried flowers is growing in Brazil and around the world, boosting a sector that should exceed US$ 150 billion until 2031 and consolidating a new ecological aesthetic in contemporary decoration

Dried flowers have gained space in the world of decoration by combining natural aesthetics, durability and low environmental impact.

In Brazil, specialized articles indicate that the demand for compositions with dried flowers has grown significantly since 2020, driven by more time at home during the pandemic and the search for sustainable alternatives to fresh flowers.

On a global level, the dried flower market has been consolidating itself as one of the prominent segments of interior design.

In 2024, the sector was valued at approximately US$ 2,45 billion, with an average annual growth forecast of 8,1% between 2025 and 2033, according to data from international market consultancies.

Another survey estimated that the global value of this market reached US$ 99,2 billion in 2023, can reach US$ 152,5 billion until 2031, which represents an annual expansion rate of around 4,2%.

Within this universe, around 60% of the total volume corresponds to decorative uses, like domestic arrangements, events and interior design.

What Explains the Trend?

The trend of dried flowers in decoration is based on dehydration or preservation processes that guarantee long durability, can keep flowers visually attractive for months or even years, with minimal maintenance.

Searches for 2024 indicate that the popularity of this type of arrangement is associated not only with aesthetics, but also practicality, reducing waste and tuning into more sustainable lifestyles.

In addition to requiring less care, no need for watering and resistant to temperature variations, dried flowers adapt to different decoration styles, from Scandinavian to boho-chic, going through minimalist and rustic.

This aesthetic versatility makes them a solid bet for those looking for elegant and easy-to-maintain environments..

How to Join the Trend

The process of preparing and using dried flowers can be divided into three main steps.: choice, drying and assembly.

Choice

Choose fresh, freshly picked flowers, in good condition, to preserve color and shape. Specialized flower shops, especially in large capitals, as a floriculture in Rio de Janeiro, which have been expanding the offer of ready-made arrangements and dried single flowers, already allow consumers to create personalized compositions, according to the style of the environment.

Some species stand out for their behavior after drying, like lavender, eucalyptus and dry roses.

In addition, The drying technique also makes a difference: can you use outdoor drying, pressing or desiccants such as silica gel.

Drying

The most traditional method is to hang the flowers upside down., in a dry and ventilated place, by 10 to 15 days, which can take up to three to five weeks, depending on the species.

More sophisticated techniques, such as cold drying or glycerin drying, are used to better preserve the color and texture of the petals.

After the process, it is recommended to avoid humidity and direct sun exposure, beyond, if necessary, apply a setting spray to maintain pigments.

Assembly

When inserting dried flowers into the decoration, think about the container, in the composition and harmony with the style of the space.

For example, Glass or ceramic vases are classic solutions for the living room; garlands or hanging branches go well with more informal spaces; frames with pressed flowers bring an artistic look, and the style can vary from minimalist, with neutral tones and few elements, ao boho-chic, with grasses and earthy tones.

A Symbol of Sustainable Elegance

The growth of the dried flower market reflects a convergence between style, durability and environmental awareness.

In Brazil, the use of these compositions is no longer a niche practice and has become part of the repertoire of contemporary decoration.

Prolonged durability, Low resource consumption and aesthetic appeal transform dried flowers into an option that combines sophistication and sustainability, translating the new look of modern decor on the balance between beauty and environmental responsibility.

Essential techniques and care

Even with fewer demands than fresh flowers, dry arrangements require some care to maintain their beauty over time.

• Keep arrangements away from moisture: humid environments favor mold or deterioration of the floral structure.
• Avoid direct exposure to intense sunlight, to prevent color fading.
• Light and periodic cleaning helps preserve the effect: a cold air dryer or soft brush are recommended. If you wish, a setting spray can prolong the shape and color of the flowers.

Styles and environments: where to apply dried flowers

Dried flowers adapt to multiple environments and styles. See how:

• Waiting room: Discreet bouquets or arrangements in low or medium-sized vases create a focal point without saturating the space.
• Room: Minor branches, like lavender or dried hydrangeas, evoke a feeling of tranquility; can be placed on bedside tables or sideboards.
• Corridors or entrance hall: Garlands or panels with dried flowers make the entrance more welcoming and personalized.
• Home office/office: A small dry arrangement on a corner of the table or shelf brings naturalness with low maintenance — ideal for work environments.

For decorative style:

• Boho chic: mixes natural textures, soft colors (beige, terracota) and ceramic or clay vases.
• Rustic: wooden or brass vases, flowers with more neutral or burnt tones.
• Minimalist/modern: use few stems, in a clear glass or metal vase, focus on vase design + flower shape.

Text prepared by the Conversion team.