Book recalls history and shows the challenges of textile industry

"Art and technique of clothing in Santa Catarina" brings the history of the industries of the third largest textile producer in Brazil. Editorial Project is the first to use artificial intelligence to promote your content for free

What Santa Catarina has to do with the clothes you wear? Showing the answer to this question is the main mission of the work “Art and Technique of Clothing in Santa Catarina”. The book shows fashion beyond common sense: reveals the connection between artisans, entrepreneurs and the entire production chain. The work brings a rich historical deepening and immerses in one of the largest textile producers in Latin America: The Itajaí Valley.

The launch will be next day 11, in the European Center, in Curitiba. in publication, The reader will know the story of a segment that 130 years of Santa Catarina the third largest producer and exporter of the Brazilian textile chain. The vocation and dynamism of this industry makes Brazil one of the few countries in the world with a complete cycle of the production chain.

This relationship of the wire the ready clothes was portrayed in the work written by Astrid Faise. A author, who is a journalist and accompanies the development of national fashion for years, deepened in the predecessor process to retail. She promises surprises to the reader, Just like she had. “I discovered a producer hub that inspired a new way of dressing, through casualization, comfort, Urbanity and Information. And also brings a historical baggage of immigrants who created this sector ”, highlights.

Dynamic, data, photographic resources and documentary illustrations, The book brings out, in three chapters, The artistic relevance, cultural and social of this industry that changed behavior, values ​​and the economy of the country. Developed by The Way, The project was coordinated by journalist Heloisa Garrett and is the beginning of a work that will travel throughout Brazil showing the strength and peculiarities of this industry.

Production and Distribution

The circulation is two thousand copies, that will be distributed free of charge. Of these, 1,6 A thousand books will be destined to public schools, libraries, universities, Museums and Cultural Centers. There will also be versions in “audiobook”, ensuring accessibility, e online, through a free download link on the project website.

Another differential is the fact that this is the first editorial cultural project that uses artificial intelligence to promote content. Through Watson technology, da IBM, The topics covered will be promoted with netizens, that will be able to connect in a unique way through intelligent and instant answers. The technology will be available from the launch.

The art of clothing was made possible via the Rouanet Law to incentive to culture, with investment by the Rovitex Group, Santa Catarina company that celebrates 30 years of Foundation. Another important support in the project is by Lectra, French company that is a world leader in software solutions for the textile industry.