Housi study reveals structure preferences, leisure and comfort in apartments, adding up to almost 3 millions of searches and pointing out trends for investors
Searches for “apartment with” added 2.694.910 Google records in 2025, according to a survey by Housi, smart housing proptech.
The study shows that Brazilians prioritize leisure, comfort and space in your choices, with emphasis on external areas and living resources.
Among the most searched terms, are: apartment with pool, apartment with balcony, apartment with balcony, among others.
The data indicates that the public values leisure spaces, integration and comfort, in addition to practical facilities, such as piped gas and private area.
About of 55% of searches are concentrated in apartments with some type of outdoor area, showing a strong interest in socializing and outdoor activities.
Terms related to balconies and gardens add up to almost 40 you search a thousand, confirming the trend towards larger and more integrated apartments.
Trends for Investors
These preferences offer strategic information for investors purchasing rental properties.
Apartments with pool, gourmet balcony or garden tend to be in greater demand, which can generate appreciation of up to 15% to 20% above market average, according to real estate experts.
Features like terrace, coverage or private area contribute to faster occupancy and greater financial return, with renters willing to pay higher prices for convenience and exclusivity.
Investors who anticipate trends and offer properties that meet public searches can reduce vacancy rates by up to 30%, ensuring consistent profitability.
Analysis of searches for 2025 points out that comfort, leisure and differentiated functionalities will be decisive for the appreciation of properties in 2026.
These same trends also guide developers in the design of new ventures.
By understanding consumer behavior from project conception, it is possible to create projects that are more desired by residents and more profitable for investors, translating the transformations in the Brazilian real estate market.
Apartment With Technology And Smart Housing
Interest in technology at home grows steadily.
Terms related to smart apartments and smart housing show that Brazilians value connectivity, automation and solutions that make daily routine easier.
Smart homes allow lighting control, air conditioning and security, increasing the appeal of the property for both personal use and rental.
Investors and developers who incorporate smart living add value to assets and meet the demand for modernity.
The Housi study shows that, beyond technology, there is a significant increase in searches for apartments with a pool, balcony and external areas — signaling the desire for leisure and well-being within the building itself.
Projects that are born with these spaces integrated into the living experience and combined with intelligent automation and energy efficiency solutions have greater sales potential, rapid recovery and occupancy.
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The growth in interest in smart housing reflects a change in the consumer profile, that seeks practicality and integration between technology and comfort.
Features like lighting automation, App-controlled climate control and smart security systems become decisive factors when choosing a property, especially for young professionals and families who prioritize convenience.
Smart housing is a set of measures using digital technologies that seek to optimize residents’ routines, improve the relationship with the neighborhood and the city, reduce housing costs and environmental impacts.
The model reflects a market trend, since consumers value properties that make everyday life easier, with sustainable practices, new technological integrations and services that connect with the community and environment.
Beyond automation, energy efficiency is increasingly valued.
Connected equipment that allows you to monitor water and energy consumption contributes to reducing monthly costs and makes the property more sustainable, a point increasingly demanded by conscious renters and investors attentive to appreciation trends.
The incorporation of smart living also directly influences the rental market.
Apartments with integrated technologies tend to have higher occupancy and lower turnover, as they offer practical solutions that adapt to the resident’s lifestyle.
This increases the competitiveness of the property and the potential for financial return, making technology a strategic investment.
For investors and developers, understanding these demands is essential.
When designing smart housing properties, it is possible to anticipate trends in 2026, align supply and demand and create units that meet public expectations, adding value and increasing attractiveness in the rental market.
Text prepared by the Conversion team.