Home / Art / Liesa launches market research on the Parade of Samba Schools in RJ
Marquês de Sapucaí Sambadrome. Photo: Alexander Apple Tree.
Marquês de Sapucaí Sambadrome. Photo: Alexander Apple Tree.

Liesa launches market research on the Parade of Samba Schools in RJ

Bringing young people together and connecting them with the history of the Greatest Show on Earth is one of the pillars of the construction of this new party

Rio de Janeiro - May 2021 – In a connected world – where society is attentive and participative in building brands and experiences – society's transparency and listening becomes more and more important. With an eye on the transformation of the world driven by the global pandemic scenario, that has re-signified the entire entertainment industry, to Lean (Independent League of Samba Schools in Rio de Janeiro) has just launched a market research on the Parade of Samba Schools in Rio de Janeiro.

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Bringing young audiences together and connecting them with the history of the Greatest Show on Earth is one of the pillars of the construction of this new party, more interactive, participatory and diverse.

To participate, just access the link www.survio.com/survey/d/pesquisaopiniaocarnaval and answer, in a few minutes, questions about the broadcast of the parades, duration, the symbolism of the party, the most remembered brands, the organization, security and cleaning of the Avenue until the transformation of the pre and post parades agenda.

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