In addition to the bars, artistic interventions will take shape in special bottles and on the brand's social networks
São Paulo, September 2020 - As a way to support partners and independent artists in this challenging period, Beck´s invited a team of emerging artists to bring more color to five bars in São Paulo.
Created by Faro agency, the initiative proposes a new look for emblematic bars in the Pinheiros region, are they: Kingston, Verdinho, Healed Bar, Fenda Bar and Noname Boteco. In addition to democratizing art by removing creations from galleries, place that for many is unattainable, the project also fosters opportunities for artists who connect with the provocative spirit of Beck’s and the region. The creations of the artists can be seen starting this Friday.
The chosen ones were: Talita Hoffman, Designer and Illustrator, has passages in projects in the main communication vehicles in the country, in addition to having held several proprietary exhibitions in renowned galleries and museums such as MAM-RS; Kleverson Mariano who is an illustrator and muralist, as an illustrator he also collaborated for projects besides being super awarded, as the first place won last year at Greenpeople. Another name that is part of this mix, is Juneco Marcos, born in Piraju, interior of SP draws from an early age, it's a natural talent, currently works as a visual artist and designer, with a predilection for acrylic paint and pigments, that give a very personal signature. Vinícius Meio is also part of the team, artist, graphic designer and illustrator, and Apollo Torres, visual artist and muralist, who is one of the main names in street art in Brazil.
“Beck´s is a beer that breaks paradigms. With this project, we want to prepare these spaces to connect the brand and consumers through experience with art, as soon as everything is over and safe. It is also our purpose to open doors so that emerging artists can have their work exposed in relevant places and frequented by people who yearn for the new, for the different and the extraordinary ”, says Rodrigo Peirão, beer marketing manager Beck’s.
Beyond the arts in bars, artists also sign a special limited edition of new labels specially created for the promotion of this project.