How to have successful corporate events

How to have successful corporate events. Photo by CHUTTERSNAP on Unsplash.

Corporate events play a crucial role in companies’ marketing and communications strategy. Whether for product launches, trainings, conferences or celebrations, holding successful events can boost brand image, strengthen relationships with customers and partners. In this article, we will explore the essential steps to planning and executing successful corporate events, … Read more

Artes e Marketing: why good communication strengthens your cultural project?

Rafaela Tavares Kawasaki, featured. Photo: Disclosure.

Communicating efficiently helps artists to raise public funding and get ideas off paper to transform people through dialogue Article by Rafaela Tavares Kawasaki* When cultural agents prepare applications for funding notices, it is natural for them to focus on the project proposal, research languages ​​and what they want to express with their … Read more

coronavirus: the importance of internal communication in companies

*André Franco With the declaration of the World Health Organization (OMS) of the new coronavirus pandemic, many companies had to ‘think outside the box’ and release their employees to the home office. But not all had the structure for that, which caused disorganization among employees and customers, falta de informações e até piora naRead more

Philosopher Fabiano de Abreu says the phenomenon of people celebrating the tragedy

It is very common to see that before a fatal tragedy that the trend is to arouse popular interest in that particular event or personality involved. Whether on a highway when an accident happens or if the death of a celebrity who is published in all media outlets, o interesse público éRead more