Curated by Paulo Costa, show brings twenty panels with images of works by great masters of art
São Paulo, March 2021 – The thousands of people who pass daily on Line 5-Lilac subway stations in São Paulo will be able to appreciate images of works by great masters of art such as Marc Chagall, Tarsila do Amaral, Pompeo Batoni, Jean-Baptiste Greuze, among others.
From March, the Ema Klabin House Museum, in partnership with Vistoobilidade, concessionaire responsible for the operation and maintenance of Line 5-Lilac, presents the exhibition 35 Centuries of Art and Culture. The first to receive the show will be Brooklin Station.
The public will be able to contemplate some examples of these 35 centuries of art and culture at Casa Museu Ema Klabin. “They will be exposed 20 panels presenting the diversity of the institution's collection and activities, with images accompanied by words that encourage the public to reflect on them ”, explains the curator of the exhibition, the architect Paulo de Freitas Costa.
To Juliana Alcides, Communication and Sustainability Manager, the initiative is an incentive to expand access to information and knowledge. “In addition to safe and comfortable transportation, our goal is to offer people who travel through our stations opportunities to get in touch with the various artistic and cultural events that exist in São Paulo ”, says.
Starting in August, the exhibition will land on Line 4-Yellow of the subway where it will be on display until October.
If the public wants to know details about each work or activity of the institution, just point the phone's camera at the QR Code printed on each panel. The exhibition 35 Centuries of Art and Culture will also be on the museum house website and, in this version, the public will be invited to interact, suggesting your own interpretation of the images, that can be shared on social networks. Interact with the exhibition through the link: emaklabin.org.br/35-seculos-de-arte-e-cultura
To avoid agglomerations, following recommendations from the World Health Organization, the show will also be available on the dealership's official Facebook page, over the exposure period (facebook.com/ViaMobilidadeSP).
Ema Klabin (1907-1994) form, throughout his life, a large collection of panoramic character, inseparable from the house and the environments he built and created to house it. "The collection, with their more than 1.600 parts, contains copies of the most varied origins and techniques, and its common denominator - its guiding thread - is the period of Ema Klabin's life and the aesthetic and historical judgment that guided her choices, within a feminine culture ”, explains the curator of the Casa Museu Ema Klabin, the architect Paulo Costa.
Open to visitors since 2007, Casa Museu Ema Klabin inaugurated a new era for this collection and, besides dedicating itself to its study and diffusion, operates no present time. Its essence resides in the interaction with the public, made possible from a cultural program that today includes educational actions, courses, lectures, workshops, shows, publications, temporary exhibitions and contemporary art interventions, available in person and online.
|Casa Museo Ema Klabin|
|Exhibition 35 Centuries of Art and Culture|
|Curator Paulo Costa|
|Production André Sanches, Henrique Godinho, Maria Paula Cruvinel, Thiago Guarnieri|
|Graphic Design Débora Oelsner Lopes|
|parental rating: Free|
|By 31 March 2021 – Brooklin Station - Line 5-Lilac|
|1 April 2021 to 30 April 2021 – Adolfo Pinheiro Station - Line 5-Lilac|
|3 May 2021 to 31 May 2021 – Campo Belo Station - Line 5-Lilac|
Vistoobilidade is the concessionaire responsible for the operation and maintenance of the 5-Lilac subway and 17-Gold monorail lines in São Paulo. Line 5-Lilac is composed of 17 stations and serves the South Zone of São Paulo, from Capão Redondo to Chácara Klabin. It integrates with the Metro at Santa Cruz Station (Line 1-Blue) and at Chácara Klabin Station (Line 2-Green) and CPTM (Line 9-Emerald) at Santo Amaro Station. Line 17-Gold, when completed by the Government of the State of São Paulo, will have eight stops between Morumbi and Jardim Aeroporto stations, with integrations to Line 5-Lilac, at Campo Belo Station, and with the CPTM Line 9-Emerald, at Morumbi Station.