The inauguration of Galeria São Paulo Flutuante - the new space dedicated to the plastic arts of art dealer Regina Boni and her partner, multimedia artist Manu Maltez - will take place in February 2021. However, the online sales platform is already in full swing. In common, both the old Barra Funda warehouse that was transformed to host exhibitions, shows and performances as the digital channel exemplifies the attitude of its creators, that signals, clearly, the adoption of a new vision for this segment that falls apart, according to them, archaic ties that have always dominated the relationship between artists and the public.
“The digital platform gives an extremely wide reach and visibility at the national level, democratizing access to art and artistic production, because it uses a language that promotes dialogue between artists and the public in an example of renewing the concept of online selling with a modern proposal for cultural achievement ”, says Regina.
On your start, Galeria São Paulo Flutuante's new art sales channel brings together in its portfolio 16 artists who, together, represent artistic production through different languages and generations of Brazilian talents - such as Ângela Leite, Gregory Gruber, Luiz Paulo Bavarelli, Mauricio Parra, Evandro Carlos Jardim, Rafael Kenji and Danielle Noronha, among others. The intention, but, is to expand that number. Regarding the marketing values of the works, fluctuate between R $ 120 e R$ 20 thousand and are delivered throughout Brazil.
The channel also brings the Secondary Market section as an attraction, which was conceived considering that there is an expressive quantity of works of art of unquestionable quality and of superior value from the market point of view that is in the hands of great collectors. “These collections are not cast, but undergo changes in course that result in the appearance of works for sale. The Secondary Market proposes, precisely, bringing collectors' offer closer to the interest of investors and lovers of art and special pieces, that can now be known at the national level and traded on this site ”, ten a merchant, that does not disguise its contentment with this return to the market. “I want to walk in other realities, move through other aesthetic proposals, welcome a new audience and practice new prices ”, says.
|ON-LINE SALES PLATFORM FOR SÃO PAULO GALLERY FLOATING|