Home / Highlights / “Be friends with our neighbors”: Museum of Tomorrow launches campaign to collect food baskets to be distributed by social organizations in the port region
Museum of tomorrow. Photo: Bernard Lessa.
Museum of tomorrow. Photo: Bernard Lessa.

“Be friends with our neighbors”: Museum of Tomorrow launches campaign to collect food baskets to be distributed by social organizations in the port region

Communities, that were already mobilized to help residents, now they will receive donations from those who join the Friends of the Museum program. Resources will be fully used to purchase food

In the port region, where they live about 30 thousand residents, distributed by Health districts, Gamboa and Santo Cristo and the hills of Conceição, Pinto, Livramento and Morro da Providência, the impacts of the coronavirus pandemic have been profound, but, since the beginning of the quarantine, groups of residents and local associations have been working hard to help vulnerable families.

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O Museu do Amanhã criou a campanha Be a Friend of Our Neighbors e com duas categorias para doação: a do Solidary Friend e a de Free Donation, with the objective of raising funds that will be used in the purchase of basic food baskets. The baskets will be distributed by the social organizations and local groups that are already mobilized to distribute them to the residents. In this region of the city, beyond the vulnerability of many families in the hills, there are also many residents living precariously in occupations. In addition, some families who worked as self-employed and lost their income during the crisis also started to need help.

A campanha funcionará por meio de doações de pessoas físicas ou jurídicas. Quem doar 120 can join the Friends of Tomorrow Program, now counting on the benefit of free and priority entry for one year, from the reopening of the museum to the public. The Free Donation category is open to everyone who wants to collaborate from the amount of 20 reais, including for those who are already a Friend of the Museum. As doações serão feitas através da plataforma Benfeitoria. Todo o dinheiro arrecadado será empregado nas ações das comunidades.

Recognizing the region and its inhabitants as propellers of profound transformations and bearers of a popular and sophisticated culture, the Museum of Tomorrow mobilizes its network of partners and the public to support local organizations – most of them formed by residents of the region – who are in direct contact with local residents with all the support to make it through this moment of crisis in the best way.

“Any help is most welcome. We need to come together to support those who support us. Without our neighbors, we would not be the museum we are ”, says Maria Garibaldi, Director of Public Development and Partnerships at IDG, who manages the Museum of Tomorrow.

Tomorrow Museum is a cultural institution of the Municipal Secretariat of Culture of Rio de Janeiro, under management Development and Management Institute (IDG).

About the Museum of tomorrow

The Museum of Tomorrow is a museum of applied sciences that explores the opportunities and challenges that humanity will have to face in the coming decades from the perspectives of sustainability and coexistence. Opened in December 2015 by City of Rio, the Museum of Tomorrow is a cultural equipment of the Municipal Secretary of Culture, operating under the management of Institute for Development and Management (IDG). successful example of partnership between government and the private sector, Tomorrow Museum has received over 4 million visitors since opening. Having as master sponsor the Santander Bank, Shell as sponsor and a wide network of sponsors that includes companies like IBM, Engie, American stores, Grupo Globo e Renner, the museum was originally designed by Roberto Marinho Foundation.

A IDG - Institute for Development and Management It is a non-profit organization specializing in managing public cultural centers and environmental programs and is also active in consulting for private companies and the implementation or development of cultural and environmental projects. Currently accounts for managing the Museum of Tomorrow, in Rio de Janeiro, Paço do Frevo, in Recife, as operational manager of the Atlantic Forest Fund and as a director of conservation actions and consolidation of the archaeological site of the Valongo wharf, in the port area of ​​Rio de Janeiro. Find out more www.idg.org.br

About the Museum of Tomorrow and the UN ODS

In 2015, the United Nations (UN) created Agenda 2030 with 17 Sustainable Development Goals (ODS), that must be implemented by all countries of the world to 2030. With the pillars of sustainability and coexistence, Tomorrow Museum is committed to the realization of this agenda, providing for eradicating poverty and hunger; protect the planet from degradation through sustainable consumption and production; ensure prosperous life and personal fulfillment of people through economic progress, social and technological, in harmony with nature; and promote peace. To learn more about each ODS, visit the UN website: nacoesunidas.org/pos2015/agenda2030.

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